Helping therapists grow their practices through personalized branding and strategic copywriting

At Resilience Lab, I worked closely with the clinical branding and marketing team to help over 100 therapists strengthen their personal brands and grow their practices.

By conducting in-depth interviews, I identified each therapist’s unique strengths, target audience, and value proposition to create a tailored content strategy. I also provided coaching on how to refine their messaging and expand their reach through strategic copywriting.

From there, I wrote, edited, and published personalized referral profiles on top mental health websites like Psychology Today, Zencare, and Choosing Therapy, helping therapists connect with the right clients.

Check out some of my favorite profiles below.