Campaign overview for Great Leader Pathways

Great Leader Pathways is a new approach to leadership development designed to prepare all employees across Salesforce—regardless of role, title, or tenure—to lead effectively in a Success from Anywhere world. With its Slack-first approach and six personalized learning pathways, Great Leader Pathways is designed to be engaging, accessible, and meet leaders where they are on their development journey. 

I collaborated with stakeholders across the company to establish the key messaging points, build an internal communications campaign, and write and edit the copy promoting the launch of Great Leader Pathways in March 2022, which resulted in one-third of Salesforce’s 70,000+ global workforce enrolling in development.

To learn more, check out the Great Leader Pathways program spotlight, which lives internally in a Salesforce knowledge base, and a retrospective campaign overview.